Quality Presentation For Quality Presence

First things first, you need to enter the location of your shop or point of business.  Please include your business name, address, and zip code.  More information is better.  Mockingbird benefits all merchants by directing interested Patrons to your Mockingbird storefront and so to your physical storefront. This is where artisans and craftsmen who have a workshop can really shine.  Mockingbird is your showroom; your workshop is where the magic happens.  From there, you can ship or arrange for pickup.

Photos are where Quality Presentation for Quality Presence becomes very important.  Mockingbird is heavily visual, and photo driven.  Your pictures are almost as important as your location to be eye-catching and fun. Mockingbird by design works easily with smartphones, and most smartphones are easily capable of taking quality product and promotional photos.  Ideas for quality photos:

1. Good Lighting

2. Flat Background (typically white)

3. Zoomed and Cropped Close-ups

4. Portrait Display

5. Mind the Shadows

6. Keep the Content Clean

You may have a photo savvy friend or family member who takes amazing pictures.  Reach out and enlist their talent.  They will be flattered, and once you have your inventory photos, you can store them in your Merchant Profile for permanent or perennial use.

Interest tags enhance searches and in linking Patrons to Merchants.  

1. Use Interest Tags for your business that pertain to the products and services you provide.  Please be discerning on the Interest Tags you choose to identify your business but select and add as many as apply.

2.  Use Interest Tags to identify your items in searches.  You may be specific with each tag.  Is it a lamp?  What color is it?  Is it antique, modern, or Tuscan?

If you are a specialty Merchant with a specific clientele, add tags as though you would in discussing the details of the product. Your patrons will thank you when they find exactly what they are seeking.

For Merchants who specialize in high-volume bulk supplier sales, add the Interest Tag "bulk" to your Merchant and product profiles.  If a Patron is seeking a bulk purchase, the key word to add to their search is "bulk."

If you're not great at descriptors, enlist family and friends to help you with what they see.  Sometimes a fresh set of eyes makes all the difference and brings people together.

Mockingbird takes pride in your business, like you take pride in your business.  When you work well, answer orders promptly, ship within 24 hours, perform well for yourself and your Patrons, Mockingbird rewards you.  You may jump to the top of the list in the "Best Nearby," make the "Trending" Exchange nationally, or have your best-selling products presented as a "Featured Product."

Expectations:

You set the expectations and with experience you will refine your process and too your expectations.  Do you ship or not ship?  How will you charge for shipping?  Do you ship only what will fit in a single type of box or keep a variety of boxes on hand?  Do you impose a restocking fee of 0%, 10%, or 20% for orders that are not picked up in-store within 30 days?  Do you update your products on Mockingbird regularly or keep a static inventory?  You are in control of the expectations you practice as a Merchant.  These expectations will assist your Quality of Presence and make your life as a Merchant far easier and more productive.

How are the perks determined among the Merchants?  Patrons are instrumental to reflecting quality in Mockingbird Exchange.  Quality Presence is about a Quality Presentation and quality relationships and experience among Merchants and Patrons.  Encourage Patrons to submit a positive rating and review and to add your Shop to their personal "My Exchange" for more following and product updates.  Good news adds up.

Managing Patron expectation shapes the Patron experience.  Merchants determine the shipping service you can provide.  Merchants can choose from per item shipping charges, flat rate, embed your shipping into the cost of the products or have in-store pickup only.  Merchants can choose your favorite or most convenient shipping carrier, provide your own packaging, and ship it your way.  You can even make arrangements with carriers for pickup if your business thrives on shipping.  You choose your process; prompt shipping benefits your business and shipping within 24 hours of receiving an order is recommended for a positive Patron experience.

You already know your local regulars well.  You probably know many by name but would like to create more opportunities for them to explore your products and services and stay updated as your business grows.  You would like to reach new Patrons locally and regionally and easily link your products to interested Patrons.  Mockingbird Exchange creates the opportunity to build relationships for immediate and future business.  Whether rural or urban, you face the same challenge: reaching people, whether over a wide area or stacked nearby among the activity and multitude of options in urban living.  Mockingbird grows people into Patrons and provides the opportunity to build relationships to reach and better serve the people you know and care about.

Mockingbird provides the opportunity for shipping, but Patrons browsing your brick-and-mortar business because they found you on Mockingbird is better.  Maybe passing through town on the way to their favorite vacation spot or finding your business while relaxing on the couch on a Friday evening, Patrons knowing your business and making it a regular stop and destination is our goal.  Mockingbird encourages making a "Saturday 'Pick'up Day Trip" to your shop.  Even better is bringing friends along for the journey and throw in lunch and make a day or weekend out of picking up an order or shopping for items they found on Mockingbird.  Keep your Merchant shop fresh and updated so that Patrons will know your shop as a destination.

Would you like to attract new shoppers to your community but lack the amenities and exposure of other communities? Urban or rural, your community has valued Merchants with Patrons who are just out of reach.  Mockingbird bridges this challenge to bring Patrons to your shop and generates the interest to make a trip and experience your shop in person because the Patrons found 8 more Merchants near you on Mockingbird.  The journey is worth the trip.  

Congratulations!  Your community has become a shopping destination, rurally or in your corner of a stacked urban marketplace.  Patrons make the journey because of the Merchants their "must see" list because they know your products from Mockingbird. 

Download Mockingbird Exchange to become The Destination.